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The marketing industry has a vocabulary problem. Ask any CMO about their distribution strategy and they will describe their content calendar. Ask about their channel mix and they will explain their paid media budget. Ask how they ensure their brand shows up inside the AI-generated answers their customers are already reading and most will go

President Donald Trump said Saturday that the United States and allied nations are preparing to send warships to the Strait of Hormuz to keep the world’s most critical oil chokepoint open as the Iran conflict threatens roughly 20% of global petroleum flows. Strait of Hormuz Flashpoint: Trump Calls for Warships as Iran Targets Shipping Trump’s